The Icarus paradox can be overcome if a company
A)achieves superior innovation.
B)balances its pursuit of distinctive competencies.
C)develops its marketing expertise.
D)pursues a growth strategy.
E)achieves superior quality at a low cost.

Question

Quizplus · Accepted Answer

The Icarus paradox refers to the concept that a company's past success can lead to its downfall if it becomes too complacent and overconfident. This can be overcome by balancing the pursuit of distinctive competencies with the need to adapt and evolve. By constantly seeking new opportunities and avoiding the pitfalls of stagnation, a company can avoid the Icarus paradox and continue to thrive. Therefore, option B is the best choice.

The Icarus Paradox Can Be Overcome If a Company