Cassidy Boeheim,the international sales manager for Knoll Home Products is trying to determine the channel length for Brazil,a market that the company hopes to enter.Which of the following is the most important determinant of channel length?

Question

Quizplus · Accepted Answer

The degree to which the retail system is fragmented is the most important determinant of channel length. This factor affects the number of intermediaries required to reach customers and the length of the channel. In a fragmented retail system, more intermediaries are needed, and the channel is longer, leading to higher costs and potentially lower profits. Therefore, understanding the degree of fragmentation in Brazil's retail system is critical in determining the appropriate channel length.

Cassidy Boeheim,the International Sales Manager for Knoll Home Products Is