When Yum Brands (that owns KFC,Taco Bell and Pizza Hut) entered China,it had to spend heavily to establish itself in that market.Which of the following is a disadvantage of Yum Brand's large-scale entry into China?
A) decrease in a firm's exposure to the foreign market
B) difficulty attracting customers and distributors for the product
C) inability to build rapid market-share irrespective of the scale of entry
D) limited product acceptance due to the avoidance of potential losses
E) availability of fewer resources to support expansion in other desirable markets
Correct Answer:
Verified
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