Solved

Kitchen Guru Decided to Export Its Products to Foreign Markets

Question 46

Multiple Choice

Kitchen Guru decided to export its products to foreign markets by hiring local marketing agents in each country.Over the years,Kitchen Guru ran into various problems with these local marketing agents that affected both sales and profitability.Kitchen Guru can overcome its problems with local marketing agents by


A) selling intangible property to a franchisee and insisting on rules to conduct the business.
B) changing agents frequently.
C) engaging in turnkey projects and exporting process technology to foreign firms.
D) entering into cross-licensing agreements with foreign firms.
E) setting up wholly owned subsidiaries in foreign nations to handle local marketing.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents