What gives a firm tight control for coordinating a globally dispersed value chain?
A)signing joint-venture agreements
B)installing manufacturing units in locations with optimal factor conditions
C)setting up wholly owned marketing subsidiaries
D)establishing a greenfield venture
E)using foreign marketing agents

Question

Quizplus · Accepted Answer

Setting up wholly owned marketing subsidiaries gives a firm complete control over the marketing strategy and brand image across all locations in the global value chain. This allows for more coordinated and consistent efforts, reducing the risk of conflicting messages or actions. Joint-venture agreements and foreign marketing agents may not provide the same level of control, while installing manufacturing units or establishing greenfield ventures are more focused on production rather than coordination of the entire value chain.

What Gives a Firm Tight Control for Coordinating a Globally