Which of the following is most likely to necessitate the delegation of marketing functions to national subsidiaries?
A)differences in distribution channels
B)pressures for decreasing consumer surplus
C)lack of product customization
D)pressures for increasing economies of scale
E)pressures for increasing consumers' reservation price

Question

Quizplus · Accepted Answer

Differences in distribution channels, such as cultural or legal differences, may make it necessary to delegate marketing functions to national subsidiaries who have a better understanding of the local market and distribution channels.

Which of the Following Is Most Likely to Necessitate the Delegation