Which of the following strategies is a firm most likely to pursue when it simultaneously faces both strong cost pressures and strong pressures for local responsiveness?
A)global standardization strategy
B)localization strategy
C)international strategy
D)transnational strategy
E)nationalization strategy

Question

Quizplus · Accepted Answer

A transnational strategy is the best choice when a firm faces both strong cost pressures and strong pressures for local responsiveness. This strategy seeks to achieve global efficiency by standardizing certain aspects of the business while also being locally responsive by adapting to local market conditions and customer preferences. This approach combines the strengths of a global standardization strategy and a localization strategy while balancing the trade-offs between them.

Which of the Following Strategies Is a Firm Most Likely