Tom,who works for a multinational company,is often put in teams consisting of people from different cultures.Tom finds it difficult to function in these teams because,unlike the others,he comes from a culture where building his personal "brand" is emphasized.Tom's culture emphasizes
A)individualism.
B)ethnocentrism.
C)collectivism.
D)polycentrism.
E)multicentrism.

Question

Quizplus · Accepted Answer

The emphasis on building one's personal "brand" suggests a culture that values individualism, that is, prioritizing the needs and goals of the individual over the group. In collectivist cultures, on the other hand, the focus is on the group and its goals, with less emphasis on individual achievement or recognition. Ethnocentrism refers to the belief in the superiority of one's own culture, while polycentrism and multicentrism are concepts related to international business strategy, and are not relevant to this scenario.

Tom,who Works for a Multinational Company,is Often Put in Teams