Which of the following is NOT part of the new-product development process?
A)Concept development
B)Product design
C)Development of the marketing strategy
D)Pilot production/testing

Question

Quizplus · Accepted Answer

The development of the marketing strategy is not considered as a part of the new-product development process. However, marketing strategy is developed after the product design and pilot production/testing stages are completed.

Which of the Following Is NOT Part of the New-Product