The concept that a product should not only fit the market needs but have a technical advantage as well is known as the:
A) Market pull approach to new-product introduction
B) Technology push approach to new-product introduction
C) Interfunctional view to new-product introduction
D) Dual approach to new-product introduction
Correct Answer:
Verified
Q1: Quality Function Deployment:
A)Links customer requirements to technical
Q1: In which phase of the new product
Q4: Modular design involves:
A)Dividing the production process into
Q6: When marketing,engineering,and operations simultaneously develop a product,this
Q7: Quality Function Deployment:
A)Is a tool for linking
Q8: Value analysis:
A)Improves the usefulness of the product
Q9: Design for manufacturing involves:
A)Simplification of products
B)Development of
Q11: The market-pull view of new product innovation
Q15: A restaurant offers a "customer's choice" sandwich
Q22: Product design supports the business strategy.
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