When marketing,engineering,and operations simultaneously develop a product,this approach is known as _________.
A)Sequential process
B)Traditional approach
C)Concurrent engineering
D)None of the above

Question

Quizplus · Accepted Answer

Concurrent engineering is a design approach whereby marketing, engineering, and operations all work together simultaneously to develop a product. This approach seeks to bring in all stakeholders during the design process, so as to ensure that the product meets the market's needs, can be produced and marketed effectively, and meet technical and quality standards. This approach is considered a more efficient and effective way of designing products, compared to traditional sequential processes where each department works in isolation from the others.

When Marketing,engineering,and Operations Simultaneously Develop a Product,this Approach Is Known