Janis Parker is in charge of marketing for a department store sale. During previous sales, she has had success using only radio advertisements to draw customers into the store for a sale. A colleague suggests TV commercials as another approach to marketing. Janis is resistant to change because she knows that the radio advertisements have worked. What form of resistance to change is Janis exhibiting?
A)Climate of mistrust
B)Peer pressure
C)Lack of tact
D)Loss of job security
E)Past success

Question

Quizplus · Accepted Answer

Success can breed complacency. It also can foster a stubbornness to change because people come to believe that what worked in the past will work in the future.

Janis Parker Is in Charge of Marketing for a Department