According to John Kotter's steps for leading organizational change, when management unfreezes the organization by creating a compelling reason for why change is needed, it is:
A)generating short-term wins.
B)creating a guiding coalition.
C)developing a vision and strategy.
D)establishing a sense of urgency.
E)communicating the change vision.

Question

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When establishing a sense of urgency, the senior management unfreezes the organization by creating a compelling reason for why change is needed.

According to John Kotter's Steps for Leading Organizational Change, When