High Peaks Skate and Snowboard is a small shop that provides equipment for Utah snowboarders in winter months.It has decided to increase advertising during this period in the Salt Lake Tribune and the Park Record in Park City, as well as to sponsor a new on-mountain competition.It is following which strategy?

Question

Quizplus · Accepted Answer

A growth strategy is a grand strategy that involves expansion, as in expanding sales revenues, market share, number of employees, or number of customers or (for nonprofits) clients served.In a variation of this strategy, it can increase its promotion and marketing efforts to try to expand its market share.

High Peaks Skate and Snowboard Is a Small Shop That