After film manufacturer Kodak failed to reinvent itself and declared bankruptcy in 2012, it decided to focus on its business of making inkjet printers as part of a ______ strategy.

Question

Quizplus · Accepted Answer

A defensive strategy or a retrenchment strategy, is a grand strategy that involves reduction in the organization's efforts.In variations of this strategy, it can declare bankruptcy or gradually phase out product lines or services.

After Film Manufacturer Kodak Failed to Reinvent Itself and Declared