Southwest Airlines' goal of making arrival times more reliable is a tactical goal.

Name: Southwest Airlines' goal of making arrival times more reliable is a tactical goal.
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How do you make arrival times more reliable? To achieve this second tactical goal, middle managers did away with guaranteed seat reservations before ticketing, so that no-shows won't complicate (and therefore delay) the boarding process.Passengers paying more for "business select" are now the exception.

Southwest Airlines' Goal of Making Arrival Times More Reliable Is