When a firm responds to uncertainty in its environment as a(n) ________, its continual pursuit of product and market innovation may lead to a loss of efficiency, but is likely to make competitors nervous.
A)reactor
B)analyzer
C)defender
D)prospector
E)executor

Question

Quizplus · Accepted Answer

Prospectors focus on developing new products or services and in seeking out new markets, rather than waiting for things to happen.The continual product and market innovation has a price: Such companies may suffer a loss of efficiency.Nevertheless, their focus on change can put fear in the hearts of competitors.

When a Firm Responds to Uncertainty in Its Environment as A(n)