Which of the following is the most likely reason for the decline in fortunes of American newspapers, and their inability to exploit their competitive advantage?
A)A poorer standard for news-gathering.
B)Relying too heavily on advertising, rather than customer subscriptions, for revenue.
C)Decline in newspaper readership over the last 70 years.
D)Preference of customers for getting news in a nonverbal format.
E)An increase in salaries and material costs within the industry.

Question

Quizplus · Accepted Answer

How did newspapers lose their way? First, by giving away the product, and second, by relying too much on advertising for revenue.

Which of the Following Is the Most Likely Reason for the Decline