Corporate and business unit strategies of a firm can never merge.

Question

Quizplus · Accepted Answer

Corporate and business unit strategies are interdependent and need to align with each other in order for a firm to be successful. Corporate strategy sets the overall direction and scope for the firm, while business unit strategies focus on achieving specific goals within a particular product or market segment. These strategies may differ in terms of goals, resources, and timing, but they must be integrated and coordinated to ensure that they work towards a common purpose. Therefore, it is possible and necessary for a firm to merge its corporate and business unit strategies in order to create a cohesive and effective overall approach.

Corporate and Business Unit Strategies of a Firm Can Never