To make decisions regarding market allocations, the chief marketing officer of Kallery's LLC wants to see the effect of the company's new radio advertising campaign on the brand's sales.For this, the executive must use a marketing dashboard.

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A marketing dashboard is a tool used to track and analyze marketing metrics and key performance indicators (KPIs) to make informed decisions regarding market allocations. In this scenario, the chief marketing officer wants to see the effect of the radio advertising campaign on sales, which is a key metric that can be tracked through a marketing dashboard.

To Make Decisions Regarding Market Allocations, the Chief Marketing Officer