Since last year, the market for Rolls has been decreasing.People are increasingly becoming interested in using digital cameras.Due to limited sales, Photoperfect has stopped production of Rolls.Since Rolls no longer generates sufficient cash to sustain its own production, the BCG portfolio would classify it as a _____.

Question

Quizplus · Accepted Answer

Rolls would now be classified as a dog.Dogs are SBUs with a low share of low-growth markets.Although they may generate enough cash to sustain themselves, they do not hold the promise of ever becoming real winners for the firm.

Since Last Year, the Market for Rolls Has Been Decreasing