When Uncle Tom's Pizza requires no change in the product line, but an increase in sales to existing customers through innovative pricing, promotion, or distribution strategies, it must use a _____ strategy.

Question

Quizplus · Accepted Answer

Uncle Tom's Pizza should use a market penetration strategy.Market penetration involves increasing sales of present products in its existing markets without a change in either the basic product line or the market served.

When Uncle Tom's Pizza Requires No Change in the Product