Palero uses information about customers to create marketing programs that result in customer satisfaction.Which of the following processes is Palero applying?
A)Customer experience management
B)Customer reward program
C)Customer branding
D)Customer relationship management

Question

Quizplus · Accepted Answer

Palero is applying CRM.Customer relationship management (CRM) is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.CRM focuses on using information about customers to create marketing programs that result in customer satisfaction.

Palero Uses Information About Customers to Create Marketing Programs That