A _____ is any situation in which a customer comes into contact with a brand or company.
A)tangible contact
B)touch point
C)stimulus
D)response centre

Question

Quizplus · Accepted Answer

A touch point is any situation in which a customer comes into contact with a brand or company.Levels of customer satisfaction at each touch point can be a better measure of customer loyalty than just measuring overall customer satisfaction.

A _____ Is Any Situation in Which a Customer Comes