Fresh Mornings, a breakfast eatery, is suffering from poor employee customer service skills.Fresh Mornings' failure with CRM is the result of approaching CRM as a _____ project rather than an overall company strategy.
A)marketing
B)promotion
C)comprehensive
D)software

Question

Quizplus · Accepted Answer

CRM databases allow companies to get closer to their customers to establish a mutually beneficial relationship.A company's failure with CRM is often the result of approaching CRM as a software project rather than an overall company strategy.

Fresh Mornings, a Breakfast Eatery, Is Suffering from Poor Employee