Which of the following is true about touch points?
A)They refer to the points along the price line at which the purchased product passes onto the customer's hands.
B)Measuring the overall customer satisfaction is a better measure of customer loyalty than measuring the same at each touch point.
C)A call centre is an example of a human touch point.
D)Measuring customer loyalty starts with understanding and listing the total customer interactions that influenced the customers' satisfaction.

Question

Quizplus · Accepted Answer

Whether human (such as sales staff or a call centre), interactive (such as websites, e-mail, or Twitter), or static (such as radio or newspaper ads), each touch point is an opportunity to improve customer experience.

Which of the Following Is True About Touch Points