Along with delivering superior customer service, Palero needs to build its brand equity by managing customer interactions.This process is known as customer _____.
A)experience management
B)branding
C)reward program
D)relationship management

Question

Quizplus · Accepted Answer

A concept similar to CRM is a process called customer experience management (CEM).It's defined as managing customer interactions to build brand equity and improve long-term profitability.

Along with Delivering Superior Customer Service, Palero Needs to Build