A small number of customers account for a large percentage of a brand's sales and profits.This is referred to as market penetration.

Question

Quizplus · Accepted Answer

This concept is referred to as the Pareto Principle or the 80/20 rule, not market penetration. Market penetration refers to the successful selling of a product or service in a specific market, and it's often measured by the sales volume or the number of customers in the target market.

A Small Number of Customers Account for a Large Percentage