For a company, measuring overall customer satisfaction is a better measure of customer loyalty than measuring satisfaction at each touch point.

Name: For a company, measuring overall customer satisfaction is a better measure of customer loyalty than measuring satisfaction at each touch point.
Brand: Quizplus
Rating: 4.8 (34 reviews)

Question

Quizplus · Accepted Answer

Measuring satisfaction at each touch point provides detailed insights into specific areas of the customer experience, which can be more indicative of loyalty than an overall satisfaction score.

For a Company, Measuring Overall Customer Satisfaction Is a Better