A company's failure with CRM is often the result of approaching CRM as an overall company strategy rather than a software project.

Name: A company's failure with CRM is often the result of approaching CRM as an overall company strategy rather than a software project.
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CRM failure is often due to treating it merely as a software project rather than adopting it as part of an overall company strategy, which requires integration into all aspects of the business to be effective.

A Company's Failure with CRM Is Often the Result of Approaching