Companies are beginning to focus on the _____ of a customer if that customer remains loyal to the firm over the customer's lifetime.
A)emotional motives
B)value
C)behaviour
D)affordability

Question

Quizplus · Accepted Answer

Companies are starting to focus on the value of a customer if that customer remains loyal to the firm over the customer's lifetime.This is referred to as customer lifetime value.

Companies Are Beginning to Focus on the _____ of a Customer