Sip, an orange juice brand, launched a program offering its customers various prizes.Buyers have to use a scratch card available with the juice to reveal whether they have won prizes.This is an example of _____.
A)personal selling
B)affiliate marketing
C)trade promotion
D)consumer promotion

Question

Quizplus · Accepted Answer

Consumer promotions are short-term marketing tools used to encourage immediate consumer purchase.The given scenario is an example of a consumer promotion.

Sip, an Orange Juice Brand, Launched a Program Offering Its