A company sends its customers e-mails informing them about newly launched products, as well as offers available for members.Many customers reply to the e-mail, seeking further information about the products and membership.This is an example of _____.
A)mass advertising
B)direct response
C)public relations
D)sales promotion

Question

Quizplus · Accepted Answer

Direct response is a marketing communications tool designed to communicate with consumers one-on-one and to elicit a direct action either online or offline.The given scenario exemplifies direct response.

A Company Sends Its Customers E-Mails Informing Them About Newly