_____ involves a company paying a fee in exchange for inclusion in an event, involvement in its advertising opportunities, or exposure within the event itself.
A)Direct response
B)Sales promotion
C)Event marketing
D)Sponsorship

Question

Quizplus · Accepted Answer

Sponsorship involves a company paying a fee in exchange for inclusion in an event, involvement in its advertising opportunities, or exposure within the event itself.

_____ Involves a Company Paying a Fee in Exchange for Inclusion