Fresh-cut flowers that used to be available only from florists can now be purchased at neighbourhood supermarkets.The competition between the supermarket and the florist for flower sales is an example of _____.
A)dysfunctional competition
B)mixed-line merchandising
C)multi-product marketing
D)intertype competition

Question

Quizplus · Accepted Answer

Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as intertype competition.

Fresh-Cut Flowers That Used to Be Available Only from Florists