Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?
A)general merchandise wholesaler
B)limited-line wholesaler
C)specialty merchandise wholesaler
D)rack jobber

Question

Quizplus · Accepted Answer

General merchandise wholesalers carry a wide variety of merchandise and perform all channel functions, including purchasing, risk taking, storing, selling, and delivering. They are also known as full-service wholesalers. Limited-line wholesalers specialize in specific product categories or types and do not carry a broad assortment. Specialty merchandise wholesalers focus on a narrow range of products or buyers. Rack jobbers provide specialized merchandising services but do not own the products they sell.

Which Type of Wholesaler Carries a Broad Assortment of Merchandise