Morton Watches, an exclusive brand of watches, are sold through independent retailers.Now Morton has started selling its watches directly to consumers through its own stores.It offers special discounts and promotions in its exclusive stores.The retailers are filing a lawsuit against Morton because their sales are getting hurt.This practice in which Morton has bypassed the retailers to sell directly to consumers is called _____.

Question

Quizplus · Accepted Answer

Another type of vertical conflict arises when a channel member bypasses another member and sells directly to consumers, a practice called disintermediation.

Morton Watches, an Exclusive Brand of Watches, Are Sold Through