Lez decides to open its own stores to reach the consumers directly, harming the sales of its retailers.This practice is known as _____.

Name: Lez decides to open its own stores to reach the consumers directly, harming the sales of its retailers.This practice is known as _____.
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Question

Quizplus · Accepted Answer

This is example of disintermediation.Another type of vertical conflict arises when a channel member bypasses another member and sells directly to consumers, a practice called disintermediation.

Lez Decides to Open Its Own Stores to Reach the Consumers