Most consumers believe that the higher the price of the diamond, the higher its quality is.This is an example of price influencing the perception of overall quality and _____ to consumers.
A)acceptable cost
B)volume
C)value
D)trade-in allowances

Question

Quizplus · Accepted Answer

For some products, price influences the perception of overall quality, and ultimately value, to consumers.For many consumers, a low price would imply poor quality, and ultimately poor perceived value.

Most Consumers Believe That the Higher the Price of the Diamond