Value pricing is the:
A)ratio of perceived benefits to price.
B)practice of increasing a product's benefits while maintaining or decreasing price.
C)practice of simultaneously increasing product and service benefits and increasing price.
D)ratio of price to perceived benefits.

Question

Quizplus · Accepted Answer

Value is the ratio of perceived benefits to price.This relationship shows that for a given price, as perceived benefits increase, value increases.Many marketers often engage in the practice of value pricing-increasing product or service benefits while maintaining or decreasing price.

Value Pricing Is The