Clean-up, a manufacturer of dishwashers, concluded that consumers would be willing to pay approximately $989 for a dishwasher that was quieter than any other machine on the market.Based on this price, Clean-up determined the margins that would have to be allowed for wholesalers and retailers to give the $989 retail price.In this scenario, Clean-up used _____.
A)prestige pricing
B)price lining
C)bundle pricing
D)target pricing

Question

Quizplus · Accepted Answer

Target pricing results in the manufacturer deliberately adjusting the composition and features of a product to achieve the target price to consumers.

Clean-Up, a Manufacturer of Dishwashers, Concluded That Consumers Would Be