Researchers at Mayflower Ltd.are conducting external evaluations of a new product idea.These evaluations are called business analyses.

Name: Researchers at Mayflower Ltd.are conducting external evaluations of a new product idea.These evaluations are called business analyses.
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These evaluations are typically referred to as market analyses or feasibility studies, focusing on the potential market, competition, and viability of a new product idea, rather than being termed business analyses.