The concept that describes the stages a new product goes through in the marketplace-introduction, growth, maturity, and decline-is called _____.
A)the retail life cycle
B)the product life cycle
C)the marketing mix
D)the product growth cycle

Question

Quizplus · Accepted Answer

The concept of product life cycle describes the stages that a new product goes through, starting with its initial introduction into the marketplace and moving through to stages of growth, maturity, and decline.

The Concept That Describes the Stages a New Product Goes