Stylo, a jeans manufacturing company, encourages its customers to wear its jeans not only as casual wear but also as formal wear or as capris by folding the hem line.This is an example of:

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This is an example of targeting current users with extended usage.Targeting current users with extended usage strategies is an approach typically used by marketers for products with strong brand equity and a loyal consumer base.Current consumers are encouraged to consume more of the product in a variety of new ways.

Stylo, a Jeans Manufacturing Company, Encourages Its Customers to Wear