When FirstChoice, a manufacturer of ready-to-eat frozen foods, reached its maturity stage, it revitalized its brand with new products to provide it with a renewed competitive advantage and revitalize its brand image as a modern and healthy food provider.Which of the following approaches has FirstChoice adopted?

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This is an example of repositioning a product.Once a product has reached its maturity stage, it often needs an injection of newness to focus the market on the product and to provide it with a renewed competitive advantage.Many products appear tired at this stage and require a renewed focus.This can be achieved through new product development initiatives and/or repositioning the product to more readily meet changing consumer needs.

When FirstChoice, a Manufacturer of Ready-To-Eat Frozen Foods, Reached Its