In the case of _____ products, the brand loyalty of consumers is such that they prefer specific brands, but will accept substitutes.

Name: In the case of _____ products, the brand loyalty of consumers is such that they prefer specific brands, but will accept substitutes.
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Question

Quizplus · Accepted Answer

Shopping products are items for which the consumer compares several alternatives on criteria such as price, quality, or style.The brand loyalty of consumers is such that they prefer specific brands, but will accept substitutes.

In the Case of _____ Products, the Brand Loyalty of Consumers