A product _____ is a group of products-goods or services-that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.

Question

Quizplus · Accepted Answer

A product line is a group of similar products with the same product and brand name.It is directed to the same general target market and is marketed together as one line to retailers and consumers.

A Product _____ Is a Group of Products-Goods or Services-That