Fast & Swift, a sedan manufacturer, has introduced Spectra, a leisure car that boasts of an eco-friendly model at a comparatively lower price.The first 50 buyers are given a three-year warranty on their purchase. The three-year warranty provided to the first 50 buyers refers to the _____ product.

Question

Quizplus · Accepted Answer

The warranty offered by Spectra is an augmented product.The augmented product refers to the additional features and attributes that accompany a product, such as a warranty, a service contract, delivery options, installation assistance, or a website used to distinguish the product from competitive offerings.

Fast & Swift, a Sedan Manufacturer, Has Introduced Spectra, a Leisure