Brand Equity Is

Brand equity is:

A) the resources invested to create a name, phrase, design, symbol, or combination of these to identify a firm's products and distinguish them from those of its competitors.
B) adding customer value to the product brand through additional features or higher-quality materials, or reducing its price.
C) the value of a brand that results from the favourable exposure, interactions, associations, and experiences that consumers have with a brand over time.
D) the net present value of the royalties the firm receives as a result of licensing its brand to other firms to manufacture and/or market.