Psychographic information is generally based on the primary research that marketers have conducted to gather insights on their consumers.

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Psychographic information is typically based on research conducted by marketers to gain a deeper understanding of their target audience's values, behaviors, attitudes, interests, and lifestyles. This research can be qualitative or quantitative in nature and may include methods such as surveys, interviews, focus groups, and observation. Psychographic data is used to inform marketing strategies and messaging that resonates with consumers on a more emotional level.

Psychographic Information Is Generally Based on the Primary Research That